On Top of PR with Jason Mudd
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On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication profession...
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166 قسمت
How to stay ahead of AI in communication and marketing with Martin Waxman
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In this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, a...
Exclusives, advances, and embargoes: How to use each ethically in media relations
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In this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and emb...
Navigating AI ethics in public relations with PRSA CEO Matthew Marcial
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In this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communic...
Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke
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In this episode, AMEC’s CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practi...
The PR playbook for getting recommended by AI with Unusual AI’s Keller Maloney
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In this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand tru...
How brands leverage curiosity to drive innovative thinking with Carla Johnson
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In this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.
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Behind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginning
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In this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students’ questions and shares his PR career jou...
The future of PR in the age of AI with Agility PR
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In this episode, Pragya Dubey, Agility PR’s VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping...
Common mistakes publicly traded companies make when working with the news media – Mark Basch
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In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.
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Corporate Gifting Done Right with The Expressory’s CEO Jamie Shibley
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In this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoug...
Leveraging market insights to shape PR strategy with Habitat for Humanity’s Amy Dunham
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Our Guest:
Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the...
96% of AI citations come from PR content
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In this solocast episode, On Top of PR host Jason Mudd discusses why 95% of AI citations come from PR content and how brands can lea...
Rethinking press releases with the rise of AI
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In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press rel...
How earned media is fueling PR’s resurgence in the generative AI search era
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In this episode of On Top of PR with Jason Mudd, we welcome Matt Dzugan, senior director of data at Muck Rack, to unpack the finding...
Networking Without an Agenda: The Key to Career Longevity
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Daniel Mendez of Collective Measures shares how the importance of early and active networking.
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Managing stress in public relations with Integrated Leadership Systems’ M.J. Clark
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In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting bet...
The dirty truth about ‘guaranteed media coverage’
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In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself fro...
The evolution of remote work with HireMyMom’s Lesley Pyle
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In this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern wo...
Media intelligence and PR measurement with Meltwater’s Chris Hackney
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In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.
AI storytelling and PR strategy with Egnyte’s Jessica Pantages
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In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations
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Making your media pitches stand out with Qwoted
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In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships
What you should know about earning media coverage
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In this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a...
Understanding the creator economy with Penn State’s Bill Zimmerman
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In this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and market...
Getting more media coverage by making journalists’ lives easier: Insights from Muck Rack’s Linda Zebian
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In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and...
Navigating PR and communications hiring: Expert advice from Brooke Kruger
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In this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the...
Maximizing Agency Partnership with Mark Riggs
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In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR...
20 reasons your company's social media sucks — and how to fix it
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In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to...
Leveraging data analytics for organic social media growth
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In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth
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Navigating Professional Growth in Social Media Marketing with Jennifer Radke, National Institute for Social Media
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In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing caree...
The power of AI in communications: Basic applications to strategic implementation
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In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.
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From marketing to CEO, an accountant’s journey to becoming an invaluable employee
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In this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote wor...
Pitching to podcasts
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In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts.
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How Del Monte Foods embraces Gen Z while honoring tradition in PR campaigns
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In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its...
Legendary journalist Mort Crim on media evolution, authenticity, and truth
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In this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest...
How an insurance carrier manages crisis communications
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Disclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's requ...
The important role of internal communications
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Our Guest:
Linda Beltran is vice president of corporate communications at Holiday Inn Club Vacations, a leading vacation owner...
How to improve your media pitches
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In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notic...
Best practices for producing PR events
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In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events.
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Media relations best practices
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In this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relatio...
Data-driven storytelling on social media
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In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric sto...