Shopify Masters
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Shopify Masters
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea int...
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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely t...
How Fly By Jing Turned Chili Crisp Into an Eight-Figure Brand
When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Star...
"How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
We brought together 14 founders across 13 businesses building on Shopify and asked every single one the same question: How do you know when it's time...
How Figs Built a Billion-Dollar Brand for the People Saving Lives
Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started ou...
How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype
Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built...
The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure...
The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire
Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked a...
How an AI Expert Built the Most Analog Product of 2026
Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines...
Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers
She built Virtue Labs into a $50M+ hair care brand. Now Melisse Shaban is CEO of Aramore — a biotech skincare company backed by peer-reviewed NAD+ res...
The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business
The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. The...
How 12 Founders Are Using AI To Get Ahead
Twelve founders building on Shopify reveal exactly how they’re using AI right now—the tools, the tactics, and where to draw the line. Here’s the playb...
How Loftie Sold 200,000 Alarm Clocks Without VC Money
Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid...
18 Million Followers Gave Her a Platform. A Failed Merch Line Built Her Business
She had 18 million followers, a product idea born from panic attacks, and zero paid ad spend on launch day. Within 24 hours, Hugz was sold out. Lexi H...
How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand
Lone Fox’s Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can’t be cop...
How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between
What happens when the product that made you famous starts holding you back?
Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launchin...
The Dropshipping Method That Turns First-Time Sellers Into Million-Dollar Founders
Supreme Ecom’s AC Hampton breaks down how he turned a dropshipping business into $1.8 million in six months—and why it’s the smartest path to brand ow...
How Pistakio Grew 10x by Letting Customers Build the Brand
Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brand—by letting their community call the shots.
Nicola Bu...
The Marketing Mistake Most Brands are Making Today (+ How to Fix It)
Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice.
For more on Flami...
How One Ingredient Changed 20,000 Lives and Built a Wellness Empire
Premier League soccer player Thomas Robson-Kanu turned a career-threatening injury into a mission—building The Turmeric Co., a raw functional beverage...
Why Celebrities Are Getting Into Business (And What Most Get Wrong)
Kimberly Kreuzberger, founder of Pivot Projects, shares her framework for finding influencers who actually convert, briefing them, and scaling strateg...
He Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over
Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom economics,...
The Secret to a $0 Customer Acquisition Cost
Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content strategy...
How Kōv Essentials Hit $1M in Year One With Zero Paid Ads
Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did after the algo...
How I Scaled My Side Hustle to $15 Million
A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstrapped, prof...
How My Two Brows Grew Into a Life-Changing Brand With 1 Million Sets Shipped
After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with his military...
The Simple Formula Behind an 8-Figure Sustainable Brand
When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-...
How A-Frame Builds Celebrity-Backed Brands That Thrive in Retail
Ari Bloom has launched multiple eight-figure brands into more than 10,000 retail stores by building products that reflect the people buying them. The...
I Scaled From Handmaking Each Piece to $10 Million in 3 Years
Heaven Mayhem founder and creative director Pia Mance built a $10M accessories brand by turning customers into co-creators with a bold community strat...
How This Jewelry Brand Charmed Its Way to $20 Million
When Curry Hagerty joined her sister’s jewelry brand in 2020, it was generating about $100,000 a year. By clearly splitting the founder and CEO roles...
My Journey From $10/Hr Line Cook to Running An 8-Figure Empire
From line cook to 8-figure founder, Ellen Bennett turned $300 and a vision into Hedley & Bennett, a heritage kitchen brand.
For more on Hedley &...
How Curious Elixirs Reached Eight Figures in a Market That Didn’t Exist
JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting overlooked d...
The Problem Every Makeup Artist Faces And How I Turned It Into Millions
Rea Ann Silva couldn’t patent Beautyblender, so she built brand recognition stronger than IP. Learn how she scaled, without investment, to sales every...
The Pasta Straw Brand That Grew Into a 7-Figure Business Without Investors
Anthony Barresi built a 7-figure pasta straw brand by launching fast, creating viral content and building relationships to drive sales.
For more...
How Sonsie Skin Breaks the ‘Clean Beauty’ Mold
Sonsie Skin's CEO turns customers into brand advocates through community-first strategies, from garden girl activations to in-person events. Discover...
Sell Out Your First Batch in 30 Minutes by Building an Audience With No Product to Sell
COTTO's founder sold out her initial production run in 30 minutes by building her audience first. Use her social media techniques to validate demand b...
Meet the Designer Scaling Brands to $400M
Golden West Boots’s Michael Petry designs authentic products by fully embodying his customers’ lifestyles. Learn how to design products that your targ...
What Helped Wild Rye Land 100+ Retailers and Raise $1 Million
Wild Rye designs stylish, sustainable outdoor gear for women, growing 30% to 50% annually through strong partnerships and community-driven fundraising...
There’s Millions to Be Made In The Comment Section
How OUAI became a $300M brand by turning customer comments into marketing gold.
For more on OUAI and show notes click here.
How To Grow From Startup to Multimillions: 11 Founders Reveal How They’re Winning (And How You Can Too)
Eleven successful founders reveal their exact playbooks for 2026. Discover AI commerce strategies, slow content that converts, gamified loyalty tips,...
How MANSCAPED Created a New Category and Scaled to $300 Million in 3 Years
MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just thr...