BE THAT LAWYER
جزئیات کانال
BE THAT LAWYER
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that...
قسمتهای اخیر
623 قسمت
Chaka Patterson: How Outside Counsel Can Win (and Keep) In‑House Clients
When in-house counsel are “hair on fire” busy and severely resource constrained, why should they choose you as outside counsel? In this episode, you’l...
Jeff Arnold: Automating the Admin Chaos Holding Law Firms Back
Stop wasting billable hours on admin work. In this episode, you’ll learn how to identify hidden bottlenecks in your firm and turn them into reliable a...
Alex Karasik: From Zero Clients to Rainmaker Through Relentless Preparation
How did a young partner go from “no plan, no book” to doubling his business year over year—without ever feeling like a salesperson? In this episode, y...
Ellen Cohen: How High‑Performing Lawyers Can 10x Their Impact Without 10x the Hours
High-performing lawyers are drowning in billable hours, perfectionism, and constant interruptions—but it doesn’t have to be that way. In this episode,...
Lauren Paxton: Escaping the “Friend Zone” and Building a Real Book of Business
Lawyers are taught to practice law, not build a book of business—yet their careers depend on it. In this episode, discover how to reframe “sales” into...
Chris White: How Legal Associates Become Truly “Recruitable”
When is legal recruiting “simple but hard”? In this episode, a former BigLaw attorney turned recruiter pulls back the curtain on how associates can be...
Wendy Meadows: Forever Is Composed of Nows – Beating Burnout and Redesigning Your Legal Career
What if your legal career didn’t have to feel like a grind, you just survive? In this episode, you’ll learn how to pause time, beat burnout, and inten...
Jeremy Baker: Why Lawyers Must Get AI-Literate or Get Left Behind
What happens when a big law partner walks away from a “wonderful job” to build an AI-powered solo practice? In this episode, you’ll hear how one const...
Cooper Saunders: Turning Law Firm Marketing Into Measurable Revenue
Tired of paying for “more clicks” and getting zero real cases? In this episode, you’ll hear how strategic market research, real social proof, and case...
Fiona Stevenson: How Law Firms Can Win Clients in the First 2% of the Experience
A potential client rarely picks up the phone to call a law firm on their best day—and how that first moment is handled can make or break the relations...
Sherry Mason: Ambition, Prestige, and Knowing When It’s Time to Leave Your Firm
Stuck on the “wrong mountain” in your legal career but unsure what to do next? In this episode, career coach and former lawyer Sherry Mason breaks dow...
Jimmy Lai: Turning LinkedIn into a Law Firm Growth Engine
In this episode, you’ll hear how an immigrant entrepreneur leveraged authenticity, storytelling, and smart content strategy to turn a resume platform...
Karlton Butts: Attorney Development, Culture, and the Real Drivers of Retention
Law firms are spending heavily to recruit great lawyers, then losing them because of broken culture, unclear paths, and weak leadership. In this episo...
Sylvia Garibaldi: Turning Complex Legal Services into Clear, Client‑Winning Marketing
Learn how to turn complex legal services into clear, compelling marketing that actually converts. In this episode, you’ll hear practical strategies fo...
Clay Stelzer: Radical Responsibility and the Path to Full Aliveness
What would you be willing to risk for “full aliveness”? In this episode, leadership coach Clay Stelzer unpacks radical responsibility, unconscious fea...
Scott Mason: Rewriting Your Lawyer Story for Growth and Freedom
Trapped in a “successful” legal career that still feels miserable? In this episode, Scott Mason reveals how toxic myths, rigid roles, and fear-based s...
Jordan Ostroff & Jeremy Baker: Scaling a Solo Law Firm Without Losing Your Life (Part 2)
The real challenges begin when your solo practice finally starts to take off. In this episode, you’ll learn how to manage growth, hire wisely, protect...
Jordan Ostroff & Jeremy Baker: From Big Law and Prosecution to Thriving Solo Practices
Thinking about going solo but stuck in anxiety and overplanning? In this episode, two lawyers who successfully left prosecution and big law share the...
Simone Fulmer Gaus: Building a Law Firm on People, Pipeline, Process, Product, and Profit
What happens when a trial lawyer stops replicating the traditional firm model and starts treating her practice like a business? In this episode, Simon...
Elise Holtzman: The Three Pillars of Business Development for Lawyers
Most lawyers are taught to color inside the lines until they realize that won’t build the book of business they want. In this episode, you’ll learn ho...
Rob Hanna: Why Lawyers Must Embrace Content, Community, and Brand to Stay Relevant
In a world where technology and AI are reshaping legal services, simply doing great work is no longer enough. In this episode, you’ll learn how levera...
Jason Stiehl: Relationships Over Sales – How Real Connections Build a Legal Practice
What does it really take to move from overworked service partner to trusted rainmaker—without feeling salesy or inauthentic? In this episode, you’ll h...
Dillon Zwick: The Science of Relationships and Business Development for Lawyers
Most lawyers treat networking like a necessary evil, but what if you approached it as a science of human relationships instead of sales? In this episo...
Nick Augustine: Escaping the Billable Hour Trap with Authentic Content and Smart Delegation
In a world where lawyers are drowning in billable hours and generic marketing, this episode breaks down how to build an authentic brand, escape time t...
I'Asia Scarlett-Jones: How Subscription Pricing and Niche Branding Transform a Law Firm
Tired of the “fight to the death” model of family law? In this episode, you’ll hear how a modern family law founder rebuilt the divorce practice playb...
Frank Stephens: Closing the Cybersecurity Gaps Law Firms Ignore
Cyberattacks against law firms are exploding, and most firms are far less protected than they think. In this episode, you’ll learn how to close the bi...
Susan Guthrie: Turning Thought Leadership into Trust (and Clients)
How can lawyers build genuine trust, stand out through strategic thought leadership, and future‑proof their practices with value-based fees and AI—all...
Omega Law Group: From Doing It All Themselves to Measurable, Scalable Growth
Want to know how top law firms scale without losing culture or trust? Steve Fretzin sits down with the founders of Omega Law Group to reveal the syste...
Sarah Tetlow: Reclaiming Control By Designing Your Day And Defining What Matters
In this episode, Steve Fretzin and Sarah Tetlow discuss:
Key Takeaways:
"Without a system, your inbox becomes a distractio...
Reid Zeising: Scaling By Letting Go And Leaning Into Leverage
In this episode, Steve Fretzin and Reid Zeising discuss:
Key Takeaways:
"AI is not going to replace humans. AI is just rep...
Danny Decker: Making The Client The Hero Of Your Marketing
In this episode, Steve Fretzin and Danny Decker discuss:
Key Takeaways:
"Your customers should be the hero of your marketi...
Brian LaCien: Growing Your Practice Through Relationships
In this episode, Steve Fretzin and Brian LaCien discuss:
Key Takeaways:
"Every case is different, but how you approach it...
Megan Hargroder: Building Trust That Converts
In this episode, Steve Fretzin and Megan Hargroder discuss:
Key Takeaways:
"You want to be turning the right people on, an...
Armando Leduc: Podcasting as a Growth Engine for Lawyers
In this episode, Steve Fretzin and Armando Leduc discuss:
Key Takeaways:
"If you're an estate planning attorney, start a p...
Brian Hansen: Strategy, Niches, and Results for Law Firms
In this episode, Steve Fretzin and Brian Hansen discuss:
Key Takeaways:
"We only want to do what we're really good at… don...
Owili Eison: Owning Your Career in the Modern Legal Market
In this episode, Steve Fretzin and Owili Eison discuss:
Key Takeaways:
"There’s two aspects to our business and the law op...
Colleen Young: Turning Marketing Into Real Clients
In this episode, Steve Fretzin and Colleen Young discuss:
Key Takeaways:
"Marketing should be teeing up, not cold leads, b...
Robert Hartmann: Building Rainmaking Skills
In this episode, Steve Fretzin and Robert Hartmann discuss:
Key Takeaways:
"Everybody has the ability with a few simple so...
Leah Miller: Run Your Firm Like a CEO
In this episode, Steve Fretzin and Leah Miller discuss:
Key Takeaways:
"If you're not paying attention to the dollars and...
Gary Miles: Breaking Free in Law, Mastering Fear and Freedom
In this episode, Steve Fretzin and Gary Miles discuss:
Key Takeaways:
“There’s fear everywhere. Unfortunately, the reality...